I am absolutely fascinated by every avenue/genre of photography.
I learnt a lot of what I know by breaking down and rebuilding every camera I could find, the result being an intimate grasp of the medium as well as a bold affinity for experiment. I believe I move effortlessly between the creative and collaborative nature of editorial work; the specific, informative nature of product shoots; the emotive and personal nature of working with animals and the unpredictable and exciting nature of infrared photography.
My approach to my subject, however, is firmly based in the real. I believes that the shot is not always about you as the photographer – you have to try and capture the subject’s truth, even if it’s not your own.
The idea of creating visual content for clients is extremely exciting. Each product is different, has a different background, grounding, ethos and target market. And each needs to be treated as an individual. We live in an extremely fast paced world where images are replaced by more images every milli second and as business owners/product designers we need many visuals to grab our target market’s attention.
From the client and product to the final image – I have a obsessive need to show each one’s truth – and through this make beautiful visuals.
Clients: Spree.co.za, UberEats, Spiritgirl Activewear, G-Loves South Africa, Lorna Jane Activewear, Inner Secrets Lingerie, Bruce Chung Yoga, Siren Polewear/Duo Aquaterra, Mari & Me
Industry: Fashion, Food, Sports/Active, Lifestyle